What’s Inside This (Actually Useful) Book:

• The top 3 things most brands miss entirely when trying to create connection (and what to do instead)

• The easiest way to tell if your brand has accidentally become a performative content robot

• Why most marketing advice feels dead inside — and how to resurrect your business with heart

• The subtle difference between building trust and manipulating urgency (hint: your audience can feel it)

• A simple framework to gut-check your sales strategy and realign with purpose, not pressure